The best way to create pipeline for your business in 2024.
You'll become a thought leader on LinkedIn, build your network and generate new business with this thoughtful approach.
here's how it works
Define Your Voice, Content Creation & Networking
To turn LinkedIn into your #1 pipeline generation engine, you need to spend time strategizing, ideating, researching, writing, publishing and engaging with others in your network. This is extremely time intensive and as a founder & CEO you don't need another thing to do. That's why I started Pipeline Catalyst.
Define Your Voice
Finding your unique voice to stand out from the noise is hard. We start with this to figure out the right way for you to attract attention to you and your business.
Content Creation
Spend one hour per week identifying 3-5 new ideas that we'll turn into attention grabbing content using carousels, infographics and short form video.
Networking
Proactively sending 100 connection requests a week to your ideal customer profile will give them visibility into your thought leadership.
Step 1
Define Your Voice
QUESTIONNAIRE
You'll start by answering questions about who you are, what you stand for and who you want to speak to.
VOICE FILE
We'll define your writing style, structure, audience, language, content types, phrases to avoid and more.
Step 2
Content Creation
IDEATION
We'll spend time talking through the ideas you'd like to convey to your audience.
DESIGN
We create infographics and carousels from your personal (or corporate) brand.
We have a full time designer who understands how to stop the scroll.
WRITING
We'll use LinkedIn writing, editing and formatting methods to make sure it fits your voice and you're comfortable with it visually.
VIDEO
Video is becoming BIG on LinkedIn. We will use our ideation session to record and create short video clips of ideas you'd like to share. This will be a unique way for you to differentiate yourself.
Step 3
Networking
YOUR NETWORK
We will define your ideal customer profile and build a list for us to invite into your network.
CONNECTION REQUESTS
We'll use a method that allows you to invite up to 100 connections per week.
Who is Andrew McGuire?
I have spent 15+ years in B2B SaaS building GTM teams at Salesforce.com, Zendesk, Duo Security and Armorblox. He's specifically spent time building the GTM pipeline strategy and answering the question: "Where will the pipeline come from?". In 2024, the answer is the CEO & Founder's LinkedIn profile.
Andrew McGuire - Founder & CEO
Here's what two well known B2B SaaS Leaders say about this
Why work with me
It takes 100s of hours to build the right strategy, engage and cultivate the right network on LinkedIn. Sam Jacobs stated that he's spent 200+ hours over the past 18 months doing just that. (Source)
It's incredibly powerful BUT partnering with someone that spends 100% of their time on LinkedIn will enable you to focus on your business.
All we'll need is:
- an hour per week for ideation
- async communication for feedback on tone & voice
From there, we'll be able to use Shield Analytics to determine what's working (and what's not).
This is the #1 pipeline generation channel for B2B SaaS companies in 2024.
Pricing Options
Scaling
Accelerate lead generation by creating content
$
5000
/mo
Pipeline
Automatically create new leads
$
8000
/mo